Get more for your home with styling

May 07, 2013

When buying a house most people come armed with a checklist of must-haves – four bedrooms, a garage, an en suite, etc but at the end of the day it’s the home they feel most comfortable in that usually gets the sale.

That’s where property styling comes in. Property styling works by improving the look of a house to help you achieve a premium sale price and sell your home quicker.

According to Amy Smith, senior property stylist, with Advantage Property Styling, the aim of property styling is to create an immediate emotional response as a buyer walks through the front door.

Gone are the days of selling a house purely on its bricks and mortar, today’s home buyers want to visualise themselves in a house, they want to buy a lifestyle.

A survey of leading LJ Hooker real estate agents, found 87 per cent believe you will earn a higher price by property styling, while almost half think you will receive more offers.

“There’s a way you live in a home and a way you style a home, it’s very different,” Amy says.

Amy says property styling is not about completely redecorating your home but being strategic and moving a few pieces around or placing them in storage during the sales campaign.

Ten seater-dining tables, while practical, can make a room look smaller and dark leather lounges can make a room seem stuffy. A few simple changes, like a smaller table, and a couple of bright cushions can make the world of difference.

Self storage is a vital component of property styling. While property stylists like Advantage can hire out furniture and accessories, you still need somewhere to put your existing furniture while your home is on the market.

Containaway makes this job easy. Our mobile self storage solution means we come direct to your home. All you need to do is pack the container and then we take it away for safe keeping until your house is sold. You can then choose to have your container returned to your current address or we can take it directly to your new property.